About Utah Tourism Industry Association

The Utah Tourism Industry Association (UTIA)  is the umbrella organization and advocate for Utah’s visitor economy.  UTIA strives to deliver exceptional value to its members. To that end, we offer a variety of member-driven public policy initiatives, business networking opportunities, marketing programs and educational offerings all to help our members and our industry succeed today and in the future.  UTIA is a 501c6 non-profit organization.